About Brand Tasmania
What the Brand Council does
The Brand Tasmania Council is the custodian of the Tasmanian Master Brand.
The independent councilís vision is to see
Council members, who volunteer their time, include leaders of the private sector and representatives of the Department of Economic Development, Tourism and the Arts and the Department of Primary Industries, Water and the Environment. The council collaborates with leaders in various industry sectors and its members are inspired by Tasmania's rich natural and cultural heritage, as well as the resourcefulness, vision and creativity of the Tasmanian people.
Our Master Brand Identity
The Tasmanian Master Brand identity is a registered trademark, stylised graphic image of the map of Tasmania and the word Tasmania. Partners of Brand Tasmania and are permitted to use the Tasmanian brand-mark identity system in approved situations.
It can be used in marketing the Partnerís product, either in associated packaging or imbedded in the product or as a part of the partnerís communications to identify a Tasmanian place of origin link.
Click here to view the usage guidelines and examples of how Partners have incorporated the use of the brand mark.