About Brand Tasmania

What the Brand Council does

The Brand Tasmania Council is the custodian of the Tasmanian Master Brand.

The independent council’s vision is to see Tasmania recognised as a leader in the world of islands. The council promotes the advantages of living, working, learning, visiting and doing business in the State.

 Council members, who volunteer their time, include leaders of the private sector and representatives of the Department of Economic Development, Tourism and the Arts and the Department of Primary  Industries, Water and the Environment. The council collaborates with leaders in various industry sectors and its members are inspired by Tasmania's rich natural and cultural heritage, as well as the resourcefulness, vision and creativity of the Tasmanian people.

Our Master Brand Identity

The Tasmanian Master Brand identity is a registered trademark, stylised graphic image of the map of Tasmania and the word Tasmania. Partners of Brand Tasmania and are permitted to use the Tasmanian brand-mark identity system in approved situations.

It can be used in marketing the Partner’s product, either in associated packaging or imbedded in the product or as a part of the partner’s communications to identify a Tasmanian place of origin link.

Click here to view the usage guidelines and examples of how Partners have incorporated the use of the brand mark.

Learn more about our Brand Tasmania Council Partners

Brand partners and Tasmanian eFriends

Resources

Marketing resources available for Brand Tasmania Members.